Materials guide
The line matters more than the brand. Every manufacturer makes something excellent and something you should not put on your house.
Arguing about brands misses the point. Each of these makes several tiers, and the gap between a builder-grade line and a premium line from the same manufacturer is far wider than the gap between brands at the same tier.
Exteriors, without question. UV and humidity resistance is the difference between a repaint that lasts and one that chalks on the south elevation in a couple of years. Trim, doors and cabinets, where levelling and hardness decide whether the finish looks sprayed or brushed. On low-traffic interior walls the difference is smaller.
We specify by surface and exposure rather than loyalty, and we put the product name in the estimate so you know exactly what you are buying. See how to read a painting estimate and why humidity drives product choice here.
None universally. The tier within a brand matters more, and the right answer changes between an exterior wall, interior trim and cabinet doors.
On exteriors and on trim and cabinets, yes, because durability and levelling are what you are buying. On low-traffic interior walls the gap narrows.
You can, though we will be honest if the product is wrong for the surface, and it changes what we can stand behind.
Ours lists the line we intend to use and why it suits your surfaces.